Today’s wardrobe: Uniqlo socks and boxers, Uniqlo thermals (hey, it’s cold), Uniqlo chino pants, long sleeve tee, also by Uniqlo, Uniqlo check shirt, and fleece by, you guessed it, Uniqlo. Total cost of outfit: 12,500 yen, or roughly $138. And that’s with a bad exchange rate.
I don’t just buy Uniqlo clothes because they fit me and don’t have weird zippers and pockets and things on them that most Japanese clothes have; I buy them because, at $20 an item, why would I shop anywhere else?
The Japanese brand may not have made much of a splash yet stateside, but that doesn’t mean that there aren’t other fashionable yet affordable clothes to be found. Designers such as H&M, Topman, and GAP are catering to the recession crowd in creating well-constructed clothes that not only look good, but are kind on your wallet as well. Does it work for the designers? Ask the people at H&M, who are about post double-digit sales growth for 2009.
Price reducing that works for both the consumer and the distributor? Go figure. With results like these, expect to find plenty more cheap threads to come in 2010.
For more on this, check out this article by GQ here.
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